GoPro Extends Partnership with Freeride World Tour Through 2028
The action camera market continues to find its primary stage in extreme sports environments. GoPro has announced the extension of its role as the official POV camera partner for the Freeride World Tour (FWT), securing this technical collaboration through the 2028 season.
Technical Integration and Content Production
This extension builds on a relationship that first began in 2013. According to investor.gopro.com, the partnership utilizes hardware to capture high-stakes skiing and snowboarding runs. The 2026 FWT season serves as the subject for a new five-episode docuseries titled 'Freeride: No Second Run', which highlights the visual capabilities of the current camera lineup.
The production relies on several specific hardware models to document the competition:
- HERO13 Black: Used for standard high-resolution point-of-view shots.
- HERO13 Black Ultra Wide Edition: Provides an expanded field of view for immersive mountain perspectives.
- MAX2 360: Captures spherical footage to show the full environment around the athlete.
Impact on Live Broadcasts and Social Media
The scale of this technical deployment involves more than 50 athletes who mount GoPro cameras to their helmets during the tour. This setup provides the primary visual data for live broadcasts and digital content. The reach of this perspective is significant, as content from the 2026 season accumulated more than 250 million video views across the official GoPro and FWT channels. Featured athletes such as Justine Dufour-Lapointe and Max Hitzig appear in the docuseries, showcasing the detail and stabilization required for professional freeride filming.
"Extending our partnership keeps that perspective at the center of how we share this sport with the world. This POV dimension is essential, and we are grateful for the trust and long-term collaboration of a brand as iconic as GoPro."
— investor.gopro.com
Long-Term Outlook for Action Sports Media
For viewers, the continuation of this deal ensures that the POV perspective remains a standard element of freeride media through the end of the decade. FWT infrastructure provides a consistent technical baseline for the tour's broadcast quality. Whether the hardware continues to evolve at a pace that satisfies professional broadcast requirements will be seen as the 2028 season approaches.