ASUS Schedules Virtual Launch Event for CES 2026
The consumer electronics market is preparing for the next wave of hardware updates as the annual Consumer Electronics Show approaches. ASUS has announced its "Always Incredible" virtual launch event, scheduled for January 6, 2026, at 09:00 PST. This presentation will serve as the company's primary platform for introducing its hardware roadmap for the coming year.
The upcoming event centers on the integration of artificial intelligence across a broad spectrum of computing hardware. According to press.asus.com, the company plans to showcase a new generation of AI PCs. These machines will feature updated Neural Processing Units (NPUs) designed to handle complex local processing tasks without relying solely on cloud infrastructure.
Strategic Focus on AI Ecosystems
ASUS intends to organize its technological advancements into three specific functional categories: Workspace AI, Creator AI, and Everyday AI. This structure suggests a shift toward specialized software and hardware integration for different user demographics. The product reveal will encompass several form factors, including traditional laptops, mini PCs, and specialized compact devices.
- Copilot+ Devices: New hardware built to support advanced Windows AI features.
- Workspace AI: Tools combining cloud and on-premises capabilities to enhance enterprise security and output.
- Creator AI: Hardware optimized for high-performance creative workflows and generative tasks.
- Everyday AI: Solutions aimed at simplifying routine digital interactions for general consumers.
While the virtual event takes place on January 6, physical demonstrations will begin earlier in Las Vegas. The ASUS and ROG media showroom will be hosted at The Venetian Expo. Media representatives will gain access to hands-on demonstrations starting January 5, 2026, providing an early look at the hardware before the global broadcast.
ASUS to unveil a new generation of adaptive, AI-driven devices with powerful NPUs that deliver intelligent, seamless experiences.
— press.asus.com
Market Competition and Hardware Trends
The move by ASUS follows a broader industry trend where hardware manufacturers are pivoting toward AI-centric branding. Competitors such as Dell and HP have also expanded their portfolios with dedicated NPU hardware to meet Microsoft’s requirements for AI PCs. By offering both cloud and local processing, ASUS aims to address growing concerns regarding data privacy and latency in professional environments.
The inclusion of mini PCs in the AI lineup is a notable strategic choice. While many manufacturers focus primarily on laptops for AI integration, ASUS is bringing these capabilities to small-form-factor desktops. This could appeal to office managers looking for compact workstations that still possess the local processing power needed for modern productivity software.
The event will reveal how ASUS’s Ubiquitous AI. Incredible Possibilities vision is shaping the technology landscape and driving AI transformation.
— press.asus.com
Anticipated Availability
Specific pricing and regional launch dates for the individual products remain unconfirmed until the January broadcast. Historically, devices announced at CES begin reaching retail channels during the first and second quarters of the year. Whether these NPU-equipped devices offer a significant performance delta over current-generation models will be a primary focus for industry analysts during the hands-on sessions.
The virtual event will be accessible to the public via the official ASUS website and social media channels. As the industry moves toward ubiquitous AI, the success of this lineup will likely depend on how effectively the hardware integrates with the evolving Windows 11 ecosystem and third-party creative suites.